![]() ![]() A proficient marketing stack needs to be able to provide: Get the Basics Downīefore you start stacking your tech tools, you should ensure you are clear on the basics. You need one that fulfills your specific goals and connects well with the rest. Remember, you don’t need a tool that does everything. They drive up the cost of the stack while a significant percentage of their features stay unused. For example, marketers often fall prey to the “best-on-the-market” multi-purpose tools, which, don’t take me wrong, are excellent, but in many cases, unnecessary. This will help you to “clean up” your expectations and perhaps save you from bad investments. Whether you need to scale production, gain a better understanding of collected data, improve lead generation or focus on smaller goals within those categories, you need to be able to say: “we need a tool that does X and Y.” E.g., I need a tool that helps me capture user data in a friendly way, BUT I also need it to be easy to master and integrate with my CRM system. What are likely to be the biggest obstacles to achieving those goals?.Therefore, before you rush to pick the latest tools, ask and answer these questions in as much detail as possible: Only 23% did not make MarTech choices as part of a deliberate plan. ![]() It helps to streamline communication, save time, cost and so enable more efficient resource allocation.Īscend2, a marketing research publisher, recently surveyed B2B and B2C marketers to understand MarTech stack optimization challenges and trends.Īt the beginning of 2020, 77% of marketers have either implemented a clear MarTech strategy, were working towards it or were in the development phase. Each tool you choose to integrate into that stack should complement the others so that your marketing, sales, finance, and other teams are always on the same page. The advantage of a good stack is organizing (stacking) your digital marketing tools strategically, in the most efficient way possible. With the whole world closed at home, tech solutions have been picking up the slack on all levels, saving companies from bitter ends and even bringing some to a whole new level of glory. The need for efficient digitalization and optimization has never been more pressing than today. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |